Archives for the 'music' Category
MacBook Air Song: New Soul (Yael Naim)
I’ve been listening to a lot of pretty-girls-with-pretty-songs this weekend; it started with listening to Ingrid Michaelson on infinite repeat, and then I saw Juno, and I’m apparently a sucker for fiesty brunettes who can sing. So it was a delightful surprise to hear the song chosen for the MacBook Air ad: New Soul by Yael Naim, an Israeli-French singer (relatively) big in France. Check out the whole track, and the weirdly wholesome-yet-trippy video.
Kudos to Apple (and their ad people) for picking the song – it works perfectly. Aurgasm highlighted Yael Naim and New Soul last October, which was when I first heard it. I wonder if an Apple ad can create a hit?